About
Based in Columbia. Run by a team you can call.
Sticky Mule is a small local marketing company in Maury County. Home is Columbia. The work goes wherever the internet does.
Who runs it
I am Ryan Boomershine. I have spent 28 years running Christian schools, and I still run a consulting business for schools, The Principled Co., out of Columbia.
Sticky Mule started in 2024 because the sites I kept seeing around Maury County had all been built once, years ago, and left alone since, and the owners deserved a better option than a template nobody updates or an agency an hour up the interstate. So this is that option: custom sites, local search, the phone tools, and the automation. Sticky Mule is a side business, and I work by appointment, which is why everything here starts with the teardown or the booking calendar rather than a phone number.
Marketing and small business are two of my favorite things to talk about, and I love supporting small businesses and churches. Most of what I know about marketing I learned by measuring what happened after the site went live, not from a course. That is also why every engagement here starts with a free teardown. It is the fastest way to show you how I think before you spend anything.
Get in touch
No website yet? Start here.
Tell us about the business or the church and how you would like to hear back. A sentence or two is plenty, and the reply is from a person, within one business day. If you already have a site, the free teardown is the better first step.
Why the mule
1840Columbia has been Mule Town since 1840. Mule Day started as a livestock market and it still shuts down the square every April. A mule is not a show animal. It is sure-footed, it carries more than it looks like it can, and it does not quit halfway up the hill. That is a better description of this work than anything with "digital" in the name.
Sticky is the other half. Marketing that people remember and come back to. The name is the only joke on this site, and it does its job without any help from the copy.
What we believe
Four convictions about small business marketing.
A website is a tool, not a brochure.
It has one job. For most local businesses the job is making the phone ring, and every design decision either helps that or gets in the way.
Local beats generic.
A shop on Highway 43 should not sound like a shop in Phoenix. Name the town, the road, the square. People can tell when the copy was written for them.
Tell people what it costs.
Publishing prices filters out the wrong calls and respects everyone's time. Hiding them behind a discovery call is a tactic, and owners know it.
Show the work.
If our own site does not look better than yours, there is no reason to hire us. Every page here is the portfolio.