Field Notes
Short notes on local marketing. No theory.
What we have learned building sites and running search for businesses around Maury County. Written to be useful, kept short.
Your Google Business Profile matters more than your homepage.
Most people who find a local business never see its website. They see the Maps listing, decide in four seconds, and call or leave. Here is what to fix first.
What AI answer engines do with your website.
Customers have started asking ChatGPT and Google's AI who the good electrician is. The answer names three businesses. Here is how those three get picked.
How to tell whether your marketing did anything.
Most owners cannot say which ad, sign, or website produced last month's customers. Two cheap fixes make the answer obvious.