Professional firm · Columbia, Tennessee
The Principled Co.
A consultancy that advises classical Christian schools on opening, turnaround, governance and leadership. The site had to sound like the work: quiet, particular, and built to outlast the engagement.
- Kind
- Professional firm
- Trade
- Classical Christian school consultants
- Town
- Columbia, Tennessee
- Services
- Websites
- Live site
- theprincipledco.com
Before
The situation when they called.
Before: two or three sentences on the situation, in the client's words where possible
What was built
The detail a peer would ask about.
- Custom design in black and gold around a hand drawn owl crest and a Latin motto, so it reads as an institution rather than a vendor.
- Copy written for two readers only, founding boards and heads of school, and it says so in the first paragraph.
- One call to action, a scheduled call, in the header and again in the hero. Nothing else competes with it.
- Services, team and contact in a five item navigation. No blog, no resources page, nothing that would go stale.
- Engraved illustration throughout, in the same spirit as this site, because the client and the builder share a taste.
Screens
Results
What it did.
Consulting firm. Site written and built to book calls with school boards.
Client quote, if one exists. Never invented.